EPL

Sterling’s Liverpool Career In Jeopardy Thanks to Meddling Agent

Sterling wants to leave Liverpool this summer (Image from Getty)With the dust settling on the final Anfield run out of the legendary Liverpool captain Steven Gerrard, Brendan Rodgers sat back in his chair and turned his focus towards the final game of the season. It’s not been quite the campaign that Rodgers expected having pushed Manchester City all the way last year with his own SOS strike force (Suarez and Sturridge) leading Liverpool’s impressive front line. Rumours of Suarez departure to pastures new had been growing since early January so when the call came in that Barcelona’s bid had been deemed acceptable, it will hardly have been devastating news to the Northern Irish coach. Rodgers had in fact been planning for this and would use the money to reinvest in his squad, not in one position but several. In came Lallana, Lambert, Can, Markovic and Balotelli to name a few to form a new look Liverpool side. The big money arrivals all came with pedigree or potential but would be outshone in the end by a player already at the club, a young winger by the name of Raheem Sterling.

The actions of Sterling's agent have put him on a collision course with the club  (Image from PA)
The actions of Sterling’s agent have put him on a collision course with the club
(Image from PA)

After a breakthrough season last year which saw the Jamaican born player cement his place in the starting line-up by offering the pace and creativity needed for Suarez and Sturridge to profit from, Sterling approached this season with renewed energy and with the manager’s full backing to shine. He would end this season with the club Young Player of the Year award after a solid season but at the award ceremony would be greeted by boos from the fans rather than cheers. The reason for this hostile reception was down to events that had happened earlier in the day when it was revealed that Sterling wanted to leave Liverpool in the summer and would be turning down a lucrative contract. It was hardly the news that either the Liverpool fans or indeed their manager Brendan Rodgers wanted to hear, his Tuesday morning ruined by the actions not of his player but of the players key advisor – his agent.

Agents in football generally get a bad rap for being too heavily focused on what’s best for them and not for the player and what will earn them the biggest pay off.  In 99% of the times this is simply untrue with the agent instead acting as the mediator in negotiations between players and their respective clubs. Good agents work with the clubs to manage the player and his/her expectations around their futures both in the short term and the long term. If the player is deemed important, the agent will negotiate a better deal that keeps the player at the club and more importantly happy to do so. If the player is seen as expendable, then the agent will look for new opportunities for the player in order to get him into a club where he is valued and happy. However there are a small minority of agents, like Raheem Sterling’s chief negotiator who seem intent in disruption, preferring to look for a big pay day for themselves than looking out for the best interests of their client. On Tuesday morning, the Guardian broke the news that Sterling wanted to leave Liverpool. This is hardly unusual as it’s generally the norm that one paper gets the exclusive story. However within minutes of the news showing up on the Guardian, every media outlet across the UK had the story in length and was covering it. It was a whitewash, a carefully planned yet badly timed ploy by Sterling’s agent and support team to get the story out to as many people as possible in order to drum up interest in the player.

Sterling picked up the clubs Young Player of the Year award to a chorus of boos  (Image from Getty)
Sterling picked up the clubs Young Player of the Year award to a chorus of boos
(Image from Getty)

Not only was this done badly but the timing of it was just plain stupid. Why they decided to let the cat out of the bag publicly at that time makes no sense. The week before had been all about Steven Gerrard and his final game at Anfield. But this week would be a continuation of that with his last game in a Liverpool shirt on Sunday against Stoke. Sterling’s departure now hogs the limelight, not that it will matter to Gerrard but out of respect for the player and the club, could they not have waited until after Sunday’s game? In addition to that breaking the news on the same morning as the Liverpool team awards dinner put Sterling in a difficult position. He should have accepted his award to applause rather than a chorus of jeers. Sterling’s agent is clearly acting for himself and not thinking about his 20 year old client. If he was, he wouldn’t be leaking these statements, instead would be giving him the advice he needs to hear – stay at Liverpool for a couple of more years, hone your skills and then make the big money transfer move.

A move to Real Madrid could see Sterling playing alongside Martin Odegaard for Real's reserve team, Castilla rather than their first team  (Image from Getty)
A move to Madrid could see Sterling playing alongside Martin Odegaard for Real’s reserve team, Castilla rather than their first team
(Image from Getty)

Sterling is far from the finished article that he needs to be to command a starting spot at a Real Madrid or a Barcelona. Madrid may have publically stated that they are monitoring the player but the fact that it was Zidane rather than Ancelotti suggests they see Sterling as one for the future and any purchase would see him follow the same path as Norwegian protégée Martin Odegaard. Sterling could move to another Premiership side like Chelsea or Manchester United but is not guaranteed to get a regular run out in the first team as he is at Liverpool. Manchester City have stepped up their interest in recent weeks, with a new mandate to buy British but Sterling should heed the warnings left by Jack Rodwell, Adam Johnson and Scott Sinclair before him who all made big money moves to City only to see their careers go backwards. For the sake of his career, Sterling should stay put, commit Liverpool and above all else sack his agent for the poor selfish advice he is handing out.

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